How To Win at B2B Email Marketing

By Adam Q. Holden-Bache

A Business-to-Business Marketer’s Guide to Achieving Success with Email Marketing

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

How to Win at B2B Email Marketing: A Guide to Achieving Success will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. It will provide insight, tactics, tips, and takeaways that readers can implement to improve campaigns for their business.

How can you win at B2B email marketing? Read this book and learn:

  • Why Email = Winning
  • How to set and achieve goals
  • How to collect, manage and grow a high quality, engaged, and responsive contact list
  • Why B2B emails don’t need to be boring
  • How to create messaging that is relevant, personalized, and actionable
  • Why testing is key to winning
  • How to get results that matter

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How To Win at B2B Email Marketing: A Guide to Achieving Success MarCom 2015 Gold Award
Axiom Gold Award


*2015 MarCom Awards: Gold in “Marketing Publication | Book” category
*2015 MarCom Awards: Honorable Mention in “Print Creativity | Design” category

*2016 Axiom Business Book Awards: Gold in Business Reference category

$19.99 – Softback Book

All orders placed on this site will receive a signed copy of the book and a FREE digital version!


$9.99 – Kindle

Color Kindle ebook version viewable on any color Kindle device or using the Kindle app on any platform.


$9.99 – iBooks

Color EPUB ebook version viewable using iBooks on Mac and any EPUB reader on PC (Nook, Kobo, Calibre, etc.). Will not work on Kindle devices.

Softback book and Kindle digital version also available for purchase on

Digital eBook available for purchase on iBooks and Kobo.


About Adam Q. Holden-Bache

Adam Q. Holden-Bache is the Director of Business Development at Striata, a secure electronic document delivery company that specializes in eBilling and digital marketing. Before that, Adam was CEO/Managing Director of Mass Transmit, a BtoB email marketing agency, for over 18 years. Striata acquired Mass Transmit in April 2015.

Mass Transmit’s email marketing services helped marketers acquire new leads, convert prospects into customers, build customer advocacy and increase customer retention.

While specializing in B2B (business-to-business) email marketing, Mass Transmit provided email marketing solutions to hundreds of clients across various industries. Mass Transmit’s efforts resulted in thousands of online marketing campaigns yearly.

Adam has worked on email marketing campaigns for top brands such as MetLife, Heineken USA, Shell Oil, CNA Insurance, Xoom Energy, as well as leading advertising and marketing agencies.

Adam has served as President, VP of Programs and VP of Publicity for the Business Marketing Association’s Carolinas Chapter (BMA Carolinas).

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How to Win at B2B Email Marketing Stuff:


Download Free Chapters

Read the Table of Contents and Chapters 1 and 2 of How To Win At B2B Email Marketing: A Guide To Achieving Success.

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Download 10 B2B Email Tips

Download a PDF of Adam’s article “10 Tips To Improve Your B2B Email Marketing Effectiveness” from b2bTRIBE magazine.

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Resources List

See a list of valuable B2B email marketing resources as referenced in How To Win At B2B Email Marketing: A Guide To Achieving Success.

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Follow @B2BEmailBook on Twitter for the latest book info, B2B email marketing news, resources, industry information, tips, and more.

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Praise for How to Win at B2B Email Marketing

Marketing professionals agree – How to Win at B2B Email Marketing: A Guide to Achieving Success is a must-read for any business-to-business marketers. The book offers an abundance of email marketing tips, tactics and takeaways that all marketers can use to improve the performance of their email campaigns.

Here’s what marketing professionals are saying:

  • Michael Brenner
    Email is a major component of effective B2B Marketing. It is not only one of the top ways that buyers discover content, it is also one of the most effective ways businesses can nurture and convert their prospects. In this book, Adam not only highlights, he also provides a step-by-step guide to how you can succeed and win with email marketing in today's highly competitive B2B environment.

    Michael Brenner / CEO of Marketing Insider Group, Head of Strategy at NewsCred, and former VP Content Marketing at SAP /

  • Anthony Schneider
    Indispensable... A must-have B2B guide, clearly written and easy to implement, for the novice and expert marketer alike.

    Anthony Schneider / Author of Tony Soprano on Management /

  • scott-hardigree
    A must-read for anyone who is serious about embracing the opportunity of B2B email marketing. How To Win At B2B Email Marketing: A Guide to Achieving Success is required reading for not only business-to-business marketing practitioners but also CEOs looking to embracing the rich opportunities in email marketing. If you're a B2B marketer, you need this book. It's not just for big business.

    Scott Hardigree / Founder of Email Industries /

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