Resources

B2B Email Marketing Case Studies

B2B EMAIL MARKETING CASE STUDIES USED IN “HOW TO WIN AT B2B EMAIL MARKETING: A GUIDE TO ACHIEVING SUCCESS”:

1. Fierce Markets
Converting Web Visitors into Subscribers
Source: Fierce Markets – Converting Web Visitors into Subscribers

2. Indiemark
World’s Worst Email:
Source: Email Critic
and World’s Worst Email web site

3. Exact Software
Using Data To Generate Custom Content
Source: Smart Insights “Marketing Automation and Best Practices Implementation Guide”

4. UsedCardboardBoxes.com
B2B Email Alerts Lead to Big ROI
Source: Marketing Sherpa

5. Act-On Software
Responsive Design A/B Testing Leads to a 130% Increase in Clicks
Source: Litmus Blog

OTHER B2B EMAIL MARKETING CASE STUDIES:

1. Ferguson
Ferguson Rewards trade show optimization achieves over $10 million
Source: MarketingSherpa

2. Grainger
How Grainger tackles the B2B challenges of selling online
Source: Internet Retailer

3. IHS (Janes360.com)
How a publishing company used marketing automation to increase CTR 1,112%
Source: MarketingSherpa

4. Crowe Horwath
133% ROI for B2B’s first-ever lead nurturing program
Source: Marketing Sherpa

5. Hammock
48% increase in open rates by simplifying email content
Source: Marketing Sherpa

Written by

Director, Business Development at Striata. Author of The B2B Email Marketing Book: A Guide To Achieving Success. Former CEO of Mass Transmit, B2B email marketing agency.

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