Resources

Email/Digital Marketing Legislation

United States:

CAN-SPAM Act of 2003
The CAN-SPAM Act of 2003 was signed on December 16, 2003. It establishes the United States’ first national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its provisions.

COPPA (Child’s Online Privacy Prevention Act)
COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.

The Telephone Consumer Protection Act of 1991 (TCPA)
The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress and signed into law in 1991. The TCPA restricts unsolicited telemarketing calls, faxes, pre-recorded calls and SMS text messages. It was modified in October 2013 to require a business to get prior written consent in order to send text messages to contacts for marketing purposes

Canada:

Canada Anti-Spam Legislation (CASL)
Canada’s anti-spam legislation (CASL) came into effect July 1, 2014. It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.

United Kingdom:

Privacy and Electronic Communications (EC Directive) Regulations 2003
The Privacy and Electronic Communications Regulations (PECR) gives people more privacy in relation to electronic communications.

Global Country by Country List:
Email Spam Legislation by Country

 

 

Written by

Director, Business Development at Striata. Author of The B2B Email Marketing Book: A Guide To Achieving Success. Former CEO of Mass Transmit, B2B email marketing agency.

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