Mobile Email From Name and Subject Line Displays Infographic

Note: this content is a re-post of a summary and infographic I put together while at Mass Transmit. I’m publishing again here for ease of access for all those that have inquired about this data during recent presentations and workshops.

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Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices

With the rise in popularity of mobile devices, email marketers must adapt their message to communicate effectively with recipients using smartphones and tablets.

In the mobile inbox, the first thing a recipient sees is your From Name and Subject Line. So those two items may be the difference between your email being read or deleted.

Because of the smaller screen, there are limits as to what can display on those devices. So being aware of character limitations may help you create a more effective From Name and Subject Line, and that may lead to more opens, clicks and conversions.

When planning your From Name and Subject Line length, learn which platforms your audience is using to open your emails, and trim or lengthen your subject line accordingly.

Our infographic, Mobile From Name and Subject Line Displays, displays character lengths for many popular smartphone and tablet devices. Use this information to help craft and test content for your email campaigns.

Notes:

• Maximum characters displayed does not equal maximum characters allowed.
• All testing was performed with the default email clients. Using apps such as Gmail, Mailbox and others will generate different results.
• Testing was completed using “Lorem Ipsum” text. Different copy may yield slightly different results.

Thanks to Anna Yeaman at StyleCampaign.com for contributing research.