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Email Marketing Blogs

Email Marketing News & Information Resources

The following is a list of resources where you can find email marketing industry news, information, events, and other helpful email marketing content.
 

Email Marketing Tools

This list of email marketing tools, platforms and services is meant to help marketers optimize their email marketing campaigns. Do you have a tool you’d like to see added? Email adam@b2bemailmarketingbook.com.

Deliverability
– SPF Check (http://tools.wordtothewise.com/spf/check/)
Check a published SPF record
– SPF & DKIM Check (https://www.mail-tester.com/spf-dkim-check)
Check both SPF & DKIM records

Email List/Data Validation Services
– BriteVerify (http://briteverify.com)
The simple solution to improve email deliverability
– Experian (formerly Leadspend) (https://www.edq.com/email-verification/)
Real Time Email Verification
– Kickbox (http://kickbox.io)
95% deliverability guaranteed
– NeverBounce (http://neverbounce.com)
NeverBounce Identifies Invalid Emails, Anywhere

Not sure where to start or looking for a discount? Try Alfred Knows.

Image Personalization
– Image Whizz (http://www.imagewizz.com)
Boost your e-mail response rate by adding personalized images.

List Building Services
– Bounce Exchange (http://bounceexchange.com)
Helps extract opt-ins from potential customers.
– Janrain (http://janrain.com)
Get a better picture of your site visitors. Turn anonymous guest visitors into active users.
– Opt-Intelligence (http://optintelligence.com)
Automated acquisition. Generate new email leads and grow subscriber lists.

Mobile Optimization
– Mobile Subject Line Preview Tool (http://www.ryansolutions.com/mobilesubjectpreview/)
View how your subject line will display in a variety of mobile platforms.

Return on Investment (ROI)
– Email Marketing ROI Calculator (http://www.emailmarketingroi.com)
Calculate your email marketing Return On Investment
– Email ROI Calculator (http://www.entrepreneur.com/calculators/emailroi.html)
Test different scenarios to see the results.

Social Media
– Email Social Sharing Link Builder (http://www.ryansolutions.com/linkbuilder/)
Quickly create sharing links to use in email campaigns.

Subject Line Optimization
– Headline Analyzer (http://coschedule.com/headline-analyzer)
Blog post headline analyzer but also great for subject line insight
– Phrasee (https://phrasee.co)
Phrasee uses artificial intelligence to generate and optimise your email subject lines.
– Subjectline.com (http://subjectline.com)
Use their free rating tool to evaluate your subject line.
– Touchstone (http://www.subjectlinegold.com)
Real results for your subject line test – instantly

Testing
– Email on Acid (https://emailonacid.com)
Tools that simplify email testing and analytics.
– Litmus (http://litmus.com)
Build, test, and monitor your emails with Litmus.

Writing
– Character/Letter Count (http://www.lettercount.com)
– Spell Check (http://www.spellcheck.net)

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Email/Digital Marketing Legislation

United States:

CAN-SPAM Act of 2003
The CAN-SPAM Act of 2003 was signed on December 16, 2003. It establishes the United States’ first national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its provisions.

COPPA (Child’s Online Privacy Prevention Act)
COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.

The Telephone Consumer Protection Act of 1991 (TCPA)
The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress and signed into law in 1991. The TCPA restricts unsolicited telemarketing calls, faxes, pre-recorded calls and SMS text messages. It was modified in October 2013 to require a business to get prior written consent in order to send text messages to contacts for marketing purposes

Canada:

Canada Anti-Spam Legislation (CASL)
Canada’s anti-spam legislation (CASL) came into effect July 1, 2014. It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.

United Kingdom:

Privacy and Electronic Communications (EC Directive) Regulations 2003
The Privacy and Electronic Communications Regulations (PECR) gives people more privacy in relation to electronic communications.

Global Country by Country List:
Email Spam Legislation by Country

 

 

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B2B Email Marketing Case Studies

B2B EMAIL MARKETING CASE STUDIES USED IN “HOW TO WIN AT B2B EMAIL MARKETING: A GUIDE TO ACHIEVING SUCCESS”:

1. Fierce Markets
Converting Web Visitors into Subscribers
Source: Fierce Markets – Converting Web Visitors into Subscribers

2. Indiemark
World’s Worst Email:
Source: Email Critic
and World’s Worst Email web site

3. Exact Software
Using Data To Generate Custom Content
Source: Smart Insights “Marketing Automation and Best Practices Implementation Guide”

4. UsedCardboardBoxes.com
B2B Email Alerts Lead to Big ROI
Source: Marketing Sherpa

5. Act-On Software
Responsive Design A/B Testing Leads to a 130% Increase in Clicks
Source: Litmus Blog

OTHER B2B EMAIL MARKETING CASE STUDIES:

1. Ferguson
Ferguson Rewards trade show optimization achieves over $10 million
Source: MarketingSherpa

2. Grainger
How Grainger tackles the B2B challenges of selling online
Source: Internet Retailer

3. IHS (Janes360.com)
How a publishing company used marketing automation to increase CTR 1,112%
Source: MarketingSherpa

4. Crowe Horwath
133% ROI for B2B’s first-ever lead nurturing program
Source: Marketing Sherpa

5. Hammock
48% increase in open rates by simplifying email content
Source: Marketing Sherpa